A multi-brand denim experience bringing together a diverse selection of labels and a series of hands-on DIY workshops, from clothing alterations and patchwork to sewing and custom printing. Designed to inspire self-expression and creativity, the event invites the audience to experiment, personalise, and reimagine denim in their own unique way, transforming a timeless classic into something truly personal and their own.

Clients
Levis, Lee, Weekday, Pepe Jeans, Tommy Jeans, Wrangler

Agency
Zalando Studios

Creative Director: Luke Atcheson
Concept: Sarah Hegyesy
Creatives: Sarah Hegyesy, Isabelle Jordy