New Years Resolution

As the new year begins, we face the challenge of overcoming moments of low motivation and unlocking the potential of training to lift your spirits and find joy within. Reframing exercise as a powerful way to shift your mood, the campaign focuses on the feeling that comes from reconnecting with yourself, embracing movement, and discovering the uplifting energy that comes with moving your body.

Client
Intersport

Agency
Atttd

Creative Director: Ellis Sargeant
Sr Creatives: Sarah Hegyesy, James Cazalet-Brooks
Art Director: Sidney Leung
Agency Producer: Brady Jones
Director DOP: Jendrik Schröder
Production: offshoot*berlin
Photography: Lucho Vidales