New Years Resolution
Starting a new habit can be easy, but staying committed is where the real challenge begins, especially after the holidays. The campaign highlights the dedication it takes to build a healthy training routine, while showing that it doesn’t have to feel overwhelming when we simply take it day by day.
Date
January 2024
Client
Intersport
Agency
Atttd
Creative Director: Ben Schosmann
Sr Creatives: Sarah Hegyesy, James Cazalet-Brooks
Director: Domas Petronis
DOP: Rokas Šydeikis
Photography: Alina Pasiuk
Production: Karusele